In this write-up, we discuss the most important things to keep in mind when as we prepare ourselves as a Home Seller and before we list a property for sale. These tips will ensure you do a great job in the sale and everything goes smoothly and you get what the property deserves.

Selling a home is a project which if planned and executed right can reap the benefits by allowing us to sell the property in reasonable amount of time and at a reasonable price.

Pricing - The first and most crucial step in selling a property is its evaluation and agreeing on the right Pricing which is fair in the current market and justifies the property. This needs to be arrived at objectively, and without emotions, a fair comparative analysis of comparable recent sales in your area should be done by your realtor and after meticulously accounting for adjustments and features in the subject property and other properties which have sold in the neighborhood, in the due process arriving at the fair market value.

Getting a home listed at a higher price than its current worth in the market would not help the property to sell and gain any views, it would at best remain as a reference house for similar properties in the market which are priced right. It will in fact help other properties to sell fast if pitched unreasonably.

?Another downside of pitching property at a higher price than the fair market value is that it reduces  exposure to any qualified buyers who had a budget for buying our property if it were priced right. On the other hand, if you put it for less price on the market, sure it will sell fast, however, you will lose out on the money which property rightfully deserved.

A decent job done in evaluation and pricing of a home would result in decent showings on the home to eventually translate to offers, which is a trademark of decently listed property. The rule of thumb for asking price is that it should look and feel like a ‘good investment’ to a prospect, which will encourage them to come forward with an offer that is what you want as a seller. For an in-depth look at the pricing please refer to one of our episodes here, link would be in the show notes as well.

Now that we have discussed the pricing, the next most important component of a listing is the Product, which is the home itself, it should be made very clean and appealing to the viewer so that they can visualize themselves living in the property.

Updates and Upgrades - Updates & Upgrades, if required should be done in the property and in time to make it market ready. This would require a bit of planning and home work; also implementing any cost-efficient upgrades which can give a face-lift to the property, for a great lasting first impression. You don’t list often, so take this as opportunity to make the property shine and this will help you in getting the reasonable amount the market can bear for the property and also smoothness in the sale.

Bright Interiors - The home which is not presentable and has a dark look will dissuade any prospective? buyer from even entering the house. They will make an impression from the photos and marketing material and will not be encouraged to come forward for viewings. Ensure that curtains and blinds are half open to ensure enough natural light is present in the homes, to make them look impeccable.

Clean State - The property at its every nook and corner should be impeccably clean,without any clutter and any strong odours; make it as neutral as possible to gain the attraction of prospects walking-in. Making a home presentable and well-staged ensures that the showings translate to successful offers and the house is not on the market for a long time and becomes stale on the market. 

Accommodate Appointments - For a successful listing in the market ensure that once your house is listed, you should be able to entertain any showing requests. The fundamental always holds well: Homes that Shows Well..Sells Well. With restrictions on the time slot for the viewing, it will drive away from the prospective buyer which is the last thing you want. So, as a rule, once the house is listed on MLS, make your best effort to accommodate any viewing request which comes your way.

Wish you all the very best! Reach out to our dedicated team at Elixir for any queries you have in Real Estate and we will do our best to help.


Mudit Mehta
Broker of Record
ELIXIR REAL ESTATE INC.
Off: 416-816-6001 | [email protected]